One helpful service you can provide your clients is a periodic newsletter or access to a blog post about accounting issues they may be facing. This can also be a helpful way to attract new clients. This week create a story for a newsletter or blog post about one of these topics (or a topic similar): Importance of budgeting for a small business Cash management Cash budgeting Understanding your cash flow Getting your customers to timely pay you The post does not have to be long, just readable and contains some valuable information. Remember the target audience is a small business owner not fellow accountants. There are plenty of examples of similar post so feel free to look at some for guidance. Just do not copy them. This is also a chance to bounce ideas off of generative AI. I do not want generative AI to write the whole thing, but if you have concerns that you might be using jargon that a small business owner might not understand try writing a prompt and asking your preferred generative AI tool (ChatGPT, Copilot, etc). You might even ask if there are any related topics that you could include in your blog or newsletter. If you want to get fancy, try using it to create images that you can use.
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